aeterna water

aeterna water identity

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.

fed by water

fed by water

A comprehensive entrepreneurial venture that evolved from restaurant concept to sustainable food brand to e-commerce platform. This project provided the rare opportunity to build a brand from foundation to fruition with complete creative control, earning recognition from Financial Times, Vogue, BBC, and Forbes for pioneering plant-based Mediterranean cuisine in London’s competitive culinary landscape.

Leonardo

Leonardo Finmeccanica

A landmark digital transformation initiative for one of Europe’s leading aerospace and technology conglomerates. As Head of Digital Communication, this two-year project involved restructuring an entire multinational digital communication ecosystem, unifying a network of companies under a cohesive strategy, and pioneering corporate sustainability communications through the groundbreaking Planet Inspired platform.