Strategy – Fabio Stefàno

Laserfilm

This exceptional eleven-year brand stewardship for Italy’s leading film post-production studio exemplifies how sustained creative partnership can transform technical service providers into recognized cultural brands. The comprehensive identity system, characterized by a distinctive blue palette and dynamic figure symbol, elevated LaserFilm from perceived technical vendor to creative partner in the filmmaking process. The project demonstrates … Leggi tutto

BNL – BNP Paribas

A transformative digital initiative for one of Italy’s leading financial institutions that pioneered accessibility in banking. This comprehensive project delivered Italy’s first fully accessible banking website with specialized audio navigation for visually impaired users, while implementing sophisticated a content management system (Me-To-Do).

REDS dentistry

This comprehensive branding development for REDS (Rapid Emergency Dentine Service) exemplifies how strategic design can effectively position specialized medical services for both professional and patient audiences. The distinctive visual identity balanced clinical authority with approachable communication through a memorable flower-like symbol and thoughtful color selection. The project demonstrates how healthcare branding can transcend category conventions … Leggi tutto

Isda

This comprehensive rebranding and digital transformation project for ISDA exemplified how strategic design thinking can facilitate organizational evolution in rapidly changing sectors. The initiative reimagined a traditional corporate training institute as a dynamic “Knowledge Driver” through sophisticated brand positioning and an interconnected digital ecosystem. The project balanced professional credibility with forward-thinking design, creating distinctive visual … Leggi tutto

Poste Italiane

This digital initiative for Poste Mobile, a subsidiary of Italy’s national postal service entering the competitive telecommunications market, demonstrated how established institutional brands can successfully launch into new technology sectors. The comprehensive digital platform created a distinctive product identity while leveraging the trusted Poste Italiane heritage, balancing innovation with familiarity. The project showcased how thoughtful … Leggi tutto

Wommy

A comprehensive brand development initiative that transformed street food vending into an innovative franchise system. From initial concept to market launch, this project reimagined the traditional hot dog cart as a distinctive branded experience built on the iconic Piaggio Ape platform, creating a nationwide fleet of mobile vendors with a playful identity that balanced practical … Leggi tutto

The Pearl Qatar

A pioneering digital experience design project for Qatar’s premier luxury development, an artificial island destination with exclusive residential, retail, and marina facilities. This groundbreaking initiative created an integrated information ecosystem that seamlessly merged physical environments with digital touchpoints, establishing new benchmarks for luxury property marketing in the Middle East.

INPS

This landmark redesign for Italy’s national social security institution exemplified the transformative power of strategic design in government digital services. The comprehensive approach reorganized hundreds of complex services into user-centered journeys, replacing bureaucratic structures with intuitive pathways guided by a sophisticated virtual assistant. The project established new benchmarks for public sector digital transformation in Italy … Leggi tutto

Baia delle Orte

This strategic consultancy for a coastal agricultural estate revealed the untapped potential at the intersection of tourism and organic farming. The project delivered comprehensive insights into transforming seasonal limitations into year-round opportunities while building direct producer-to-consumer relationships. The experience cultivated specialized expertise in agricultural tourism business models that balance authentic farming operations with contemporary visitor … Leggi tutto

aeterna water

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.