Unilever

Unilever

This pioneering digital initiative for Unilever’s Sure and Impulse brands demonstrates how strategic design can create authentic connections between FMCG products and emerging online youth cultures. The project developed branded microsites within one of the first online communities for teenage girls in the UK, establishing value-driven content experiences rather than conventional advertising. The work illustrates … Leggi tutto

INPS

This landmark redesign for Italy’s national social security institution exemplified the transformative power of strategic design in government digital services. The comprehensive approach reorganized hundreds of complex services into user-centered journeys, replacing bureaucratic structures with intuitive pathways guided by a sophisticated virtual assistant. The project established new benchmarks for public sector digital transformation in Italy … Leggi tutto