fed by water

fed by water

A comprehensive entrepreneurial venture that evolved from restaurant concept to sustainable food brand to e-commerce platform. This project provided the rare opportunity to build a brand from foundation to fruition with complete creative control, earning recognition from Financial Times, Vogue, BBC, and Forbes for pioneering plant-based Mediterranean cuisine in London’s competitive culinary landscape.

Meal Mission

Meal Mission Logo

This humanitarian initiative revealed the profound complexities of motivating action even for universally recognized causes like hunger relief. The project delivered unexpected insights into human decision-making psychology and the subtle barriers that prevent engagement despite intellectual agreement with a cause. Though implementation was hindered by the COVID pandemic, developing operational frameworks for food production, distribution … Leggi tutto