Food and Beverage – Fabio Stefàno

Babington’s

This multilingual digital initiative for Rome’s historic English tea room exemplifies how heritage brands can embrace digital channels without compromising historical authenticity. The sophisticated design balanced preservation of 19th-century legacy with contemporary accessibility through iconic brand elements, and seamless multilingual integration. The project demonstrates how digital experiences can complement rather than compete with physical locations … Leggi tutto

Melinda

The project for Melinda’s 100% fruit mousse line created a distinctive visual system that maintained strong parent brand recognition while effectively differentiating various product offerings. The work showcases how thoughtful packaging design can simultaneously communicate product benefits, nutritional transparency, and brand heritage, cultivating specialized expertise in food category management and brand architecture that supports successful … Leggi tutto

Stock Spirits

These packaging projects for Stock demonstrate how thoughtful design can create meaningful differentiation for premium spirits in competitive retail environments. The Limoncè and Goccia grappa initiatives employed distinctive structural packaging and color systems that broke category conventions while communicating product quality and heritage. The projects showcase how strategic packaging can simultaneously create exceptional shelf presence … Leggi tutto

Zatec Beer

This strategic campaign for Žatec Beer demonstrates how thoughtful positioning can create meaningful differentiation for traditional products entering competitive international markets. The “Czech for…” concept created a flexible platform linking Czech brewing authenticity with contemporary lifestyle values, using distinctive glassware as a central brand asset. The project showcases how strategic efficiency can be achieved through … Leggi tutto

Wommy

A comprehensive brand development initiative that transformed street food vending into an innovative franchise system. From initial concept to market launch, this project reimagined the traditional hot dog cart as a distinctive branded experience built on the iconic Piaggio Ape platform, creating a nationwide fleet of mobile vendors with a playful identity that balanced practical … Leggi tutto

Baia delle Orte

This strategic consultancy for a coastal agricultural estate revealed the untapped potential at the intersection of tourism and organic farming. The project delivered comprehensive insights into transforming seasonal limitations into year-round opportunities while building direct producer-to-consumer relationships. The experience cultivated specialized expertise in agricultural tourism business models that balance authentic farming operations with contemporary visitor … Leggi tutto

aeterna water

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.

fed by water

A comprehensive entrepreneurial venture that evolved from restaurant concept to sustainable food brand to e-commerce platform. This project provided the rare opportunity to build a brand from foundation to fruition with complete creative control, earning recognition from Financial Times, Vogue, BBC, and Forbes for pioneering plant-based Mediterranean cuisine in London’s competitive culinary landscape.

Crem

This comprehensive branding and marketing initiative for an artisanal organic gelato brand revealed the complex dynamics of premium food positioning across international markets. Navigating the intricate balance between premium pricing and perceived value in sustainable food products provided valuable expertise in how artisanal quality transcends geographical boundaries.

Metamare

A transformational eco-resort concept that redefined sustainable luxury along the Apulian coast through its mantra “Rallenta, Respira, Rinasci” (Slow Down, Breathe, Renew). This project delivered invaluable insights into modern hospitality management while reinforcing agile methodologies as essential for time-sensitive developments in the competitive wellness tourism sector. The metamorphosis from “ecomostro” to “ecoparadiso” provided a powerful … Leggi tutto