Lifestyle – Fabio Stefàno

Unilever

This pioneering digital initiative for Unilever’s Sure and Impulse brands demonstrates how strategic design can create authentic connections between FMCG products and emerging online youth cultures. The project developed branded microsites within one of the first online communities for teenage girls in the UK, establishing value-driven content experiences rather than conventional advertising. The work illustrates … Leggi tutto

Babington’s

This multilingual digital initiative for Rome’s historic English tea room exemplifies how heritage brands can embrace digital channels without compromising historical authenticity. The sophisticated design balanced preservation of 19th-century legacy with contemporary accessibility through iconic brand elements, and seamless multilingual integration. The project demonstrates how digital experiences can complement rather than compete with physical locations … Leggi tutto

Signoria

This elegant digital initiative for the renowned Florentine luxury linen brand demonstrates how thoughtful design can effectively translate tactile quality and lifestyle aspiration into compelling online experiences. The project balanced heritage craftsmanship with contemporary digital functionality through sophisticated visual storytelling and emotional brand positioning. The work illustrates how digital design can successfully communicate sensory product … Leggi tutto

Laserfilm

This exceptional eleven-year brand stewardship for Italy’s leading film post-production studio exemplifies how sustained creative partnership can transform technical service providers into recognized cultural brands. The comprehensive identity system, characterized by a distinctive blue palette and dynamic figure symbol, elevated LaserFilm from perceived technical vendor to creative partner in the filmmaking process. The project demonstrates … Leggi tutto

Stock Spirits

These packaging projects for Stock demonstrate how thoughtful design can create meaningful differentiation for premium spirits in competitive retail environments. The Limoncè and Goccia grappa initiatives employed distinctive structural packaging and color systems that broke category conventions while communicating product quality and heritage. The projects showcase how strategic packaging can simultaneously create exceptional shelf presence … Leggi tutto

Zatec Beer

This strategic campaign for Žatec Beer demonstrates how thoughtful positioning can create meaningful differentiation for traditional products entering competitive international markets. The “Czech for…” concept created a flexible platform linking Czech brewing authenticity with contemporary lifestyle values, using distinctive glassware as a central brand asset. The project showcases how strategic efficiency can be achieved through … Leggi tutto

Wommy

A comprehensive brand development initiative that transformed street food vending into an innovative franchise system. From initial concept to market launch, this project reimagined the traditional hot dog cart as a distinctive branded experience built on the iconic Piaggio Ape platform, creating a nationwide fleet of mobile vendors with a playful identity that balanced practical … Leggi tutto

Baia delle Orte

This strategic consultancy for a coastal agricultural estate revealed the untapped potential at the intersection of tourism and organic farming. The project delivered comprehensive insights into transforming seasonal limitations into year-round opportunities while building direct producer-to-consumer relationships. The experience cultivated specialized expertise in agricultural tourism business models that balance authentic farming operations with contemporary visitor … Leggi tutto

aeterna water

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.

Ruotelettriche

This pioneering marketing initiative for early electric vehicles demonstrated the exceptional challenges of positioning innovative technology before market readiness. Developed well before electric mobility became mainstream, the project provided invaluable insights into how visionary products must be marketed differently from incremental innovations. The experience cultivated cutting-edge expertise in communicating future-facing solutions to audiences lacking reference … Leggi tutto