Retail – Fabio Stefàno

Babington’s

This multilingual digital initiative for Rome’s historic English tea room exemplifies how heritage brands can embrace digital channels without compromising historical authenticity. The sophisticated design balanced preservation of 19th-century legacy with contemporary accessibility through iconic brand elements, and seamless multilingual integration. The project demonstrates how digital experiences can complement rather than compete with physical locations … Leggi tutto

Signoria

This elegant digital initiative for the renowned Florentine luxury linen brand demonstrates how thoughtful design can effectively translate tactile quality and lifestyle aspiration into compelling online experiences. The project balanced heritage craftsmanship with contemporary digital functionality through sophisticated visual storytelling and emotional brand positioning. The work illustrates how digital design can successfully communicate sensory product … Leggi tutto

BNL – BNP Paribas

A transformative digital initiative for one of Italy’s leading financial institutions that pioneered accessibility in banking. This comprehensive project delivered Italy’s first fully accessible banking website with specialized audio navigation for visually impaired users, while implementing sophisticated a content management system (Me-To-Do).

Wommy

A comprehensive brand development initiative that transformed street food vending into an innovative franchise system. From initial concept to market launch, this project reimagined the traditional hot dog cart as a distinctive branded experience built on the iconic Piaggio Ape platform, creating a nationwide fleet of mobile vendors with a playful identity that balanced practical … Leggi tutto

The Pearl Qatar

A pioneering digital experience design project for Qatar’s premier luxury development, an artificial island destination with exclusive residential, retail, and marina facilities. This groundbreaking initiative created an integrated information ecosystem that seamlessly merged physical environments with digital touchpoints, establishing new benchmarks for luxury property marketing in the Middle East.

aeterna water

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.

fed by water

A comprehensive entrepreneurial venture that evolved from restaurant concept to sustainable food brand to e-commerce platform. This project provided the rare opportunity to build a brand from foundation to fruition with complete creative control, earning recognition from Financial Times, Vogue, BBC, and Forbes for pioneering plant-based Mediterranean cuisine in London’s competitive culinary landscape.

Crem

This comprehensive branding and marketing initiative for an artisanal organic gelato brand revealed the complex dynamics of premium food positioning across international markets. Navigating the intricate balance between premium pricing and perceived value in sustainable food products provided valuable expertise in how artisanal quality transcends geographical boundaries.