Technology – Fabio Stefàno

Tholos Systems

A strategic digital marketing initiative for a revolutionary global communication technology that connected people across continents in real-time. This project stood up for an innovation that placed cylindrical structures with 360° views in major global cities, enabling visitors in Times Square to communicate live with those in Trafalgar Square. An unprecedented concept requiring compelling investor … Leggi tutto

Isda

This comprehensive rebranding and digital transformation project for ISDA exemplified how strategic design thinking can facilitate organizational evolution in rapidly changing sectors. The initiative reimagined a traditional corporate training institute as a dynamic “Knowledge Driver” through sophisticated brand positioning and an interconnected digital ecosystem. The project balanced professional credibility with forward-thinking design, creating distinctive visual … Leggi tutto

Poste Italiane

This digital initiative for Poste Mobile, a subsidiary of Italy’s national postal service entering the competitive telecommunications market, demonstrated how established institutional brands can successfully launch into new technology sectors. The comprehensive digital platform created a distinctive product identity while leveraging the trusted Poste Italiane heritage, balancing innovation with familiarity. The project showcased how thoughtful … Leggi tutto

aeterna water

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.

Ruotelettriche

This pioneering marketing initiative for early electric vehicles demonstrated the exceptional challenges of positioning innovative technology before market readiness. Developed well before electric mobility became mainstream, the project provided invaluable insights into how visionary products must be marketed differently from incremental innovations. The experience cultivated cutting-edge expertise in communicating future-facing solutions to audiences lacking reference … Leggi tutto

Leonardo

A landmark digital transformation initiative for one of Europe’s leading aerospace and technology conglomerates. As Head of Digital Communication, this two-year project involved restructuring an entire multinational digital communication ecosystem, unifying a network of companies under a cohesive strategy, and pioneering corporate sustainability communications through the groundbreaking Planet Inspired platform.