Branding – Fabio Stefàno

Unilever

This pioneering digital initiative for Unilever’s Sure and Impulse brands demonstrates how strategic design can create authentic connections between FMCG products and emerging online youth cultures. The project developed branded microsites within one of the first online communities for teenage girls in the UK, establishing value-driven content experiences rather than conventional advertising. The work illustrates … Leggi tutto

Babington’s

This multilingual digital initiative for Rome’s historic English tea room exemplifies how heritage brands can embrace digital channels without compromising historical authenticity. The sophisticated design balanced preservation of 19th-century legacy with contemporary accessibility through iconic brand elements, and seamless multilingual integration. The project demonstrates how digital experiences can complement rather than compete with physical locations … Leggi tutto

Signoria

This elegant digital initiative for the renowned Florentine luxury linen brand demonstrates how thoughtful design can effectively translate tactile quality and lifestyle aspiration into compelling online experiences. The project balanced heritage craftsmanship with contemporary digital functionality through sophisticated visual storytelling and emotional brand positioning. The work illustrates how digital design can successfully communicate sensory product … Leggi tutto

Laserfilm

This exceptional eleven-year brand stewardship for Italy’s leading film post-production studio exemplifies how sustained creative partnership can transform technical service providers into recognized cultural brands. The comprehensive identity system, characterized by a distinctive blue palette and dynamic figure symbol, elevated LaserFilm from perceived technical vendor to creative partner in the filmmaking process. The project demonstrates … Leggi tutto

BNL – BNP Paribas

A transformative digital initiative for one of Italy’s leading financial institutions that pioneered accessibility in banking. This comprehensive project delivered Italy’s first fully accessible banking website with specialized audio navigation for visually impaired users, while implementing sophisticated a content management system (Me-To-Do).

REDS dentistry

This comprehensive branding development for REDS (Rapid Emergency Dentine Service) exemplifies how strategic design can effectively position specialized medical services for both professional and patient audiences. The distinctive visual identity balanced clinical authority with approachable communication through a memorable flower-like symbol and thoughtful color selection. The project demonstrates how healthcare branding can transcend category conventions … Leggi tutto

Tholos Systems

A strategic digital marketing initiative for a revolutionary global communication technology that connected people across continents in real-time. This project stood up for an innovation that placed cylindrical structures with 360° views in major global cities, enabling visitors in Times Square to communicate live with those in Trafalgar Square. An unprecedented concept requiring compelling investor … Leggi tutto

Isda

This comprehensive rebranding and digital transformation project for ISDA exemplified how strategic design thinking can facilitate organizational evolution in rapidly changing sectors. The initiative reimagined a traditional corporate training institute as a dynamic “Knowledge Driver” through sophisticated brand positioning and an interconnected digital ecosystem. The project balanced professional credibility with forward-thinking design, creating distinctive visual … Leggi tutto

Poste Italiane

This digital initiative for Poste Mobile, a subsidiary of Italy’s national postal service entering the competitive telecommunications market, demonstrated how established institutional brands can successfully launch into new technology sectors. The comprehensive digital platform created a distinctive product identity while leveraging the trusted Poste Italiane heritage, balancing innovation with familiarity. The project showcased how thoughtful … Leggi tutto

INPS

This landmark redesign for Italy’s national social security institution exemplified the transformative power of strategic design in government digital services. The comprehensive approach reorganized hundreds of complex services into user-centered journeys, replacing bureaucratic structures with intuitive pathways guided by a sophisticated virtual assistant. The project established new benchmarks for public sector digital transformation in Italy … Leggi tutto