Wommy

Wommy Scarlino's Ape Car Hot dog fleet

A comprehensive brand development initiative that transformed street food vending into an innovative franchise system. From initial concept to market launch, this project reimagined the traditional hot dog cart as a distinctive branded experience built on the iconic Piaggio Ape platform, creating a nationwide fleet of mobile vendors with a playful identity that balanced practical … Leggi tutto

aeterna water

aeterna water identity

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.

fed by water

fed by water

A comprehensive entrepreneurial venture that evolved from restaurant concept to sustainable food brand to e-commerce platform. This project provided the rare opportunity to build a brand from foundation to fruition with complete creative control, earning recognition from Financial Times, Vogue, BBC, and Forbes for pioneering plant-based Mediterranean cuisine in London’s competitive culinary landscape.