Web Design – Fabio Stefàno

Unilever

This pioneering digital initiative for Unilever’s Sure and Impulse brands demonstrates how strategic design can create authentic connections between FMCG products and emerging online youth cultures. The project developed branded microsites within one of the first online communities for teenage girls in the UK, establishing value-driven content experiences rather than conventional advertising. The work illustrates … Leggi tutto

Babington’s

This multilingual digital initiative for Rome’s historic English tea room exemplifies how heritage brands can embrace digital channels without compromising historical authenticity. The sophisticated design balanced preservation of 19th-century legacy with contemporary accessibility through iconic brand elements, and seamless multilingual integration. The project demonstrates how digital experiences can complement rather than compete with physical locations … Leggi tutto

Signoria

This elegant digital initiative for the renowned Florentine luxury linen brand demonstrates how thoughtful design can effectively translate tactile quality and lifestyle aspiration into compelling online experiences. The project balanced heritage craftsmanship with contemporary digital functionality through sophisticated visual storytelling and emotional brand positioning. The work illustrates how digital design can successfully communicate sensory product … Leggi tutto

BNL – BNP Paribas

A transformative digital initiative for one of Italy’s leading financial institutions that pioneered accessibility in banking. This comprehensive project delivered Italy’s first fully accessible banking website with specialized audio navigation for visually impaired users, while implementing sophisticated a content management system (Me-To-Do).

Tholos Systems

A strategic digital marketing initiative for a revolutionary global communication technology that connected people across continents in real-time. This project stood up for an innovation that placed cylindrical structures with 360° views in major global cities, enabling visitors in Times Square to communicate live with those in Trafalgar Square. An unprecedented concept requiring compelling investor … Leggi tutto

Isda

This comprehensive rebranding and digital transformation project for ISDA exemplified how strategic design thinking can facilitate organizational evolution in rapidly changing sectors. The initiative reimagined a traditional corporate training institute as a dynamic “Knowledge Driver” through sophisticated brand positioning and an interconnected digital ecosystem. The project balanced professional credibility with forward-thinking design, creating distinctive visual … Leggi tutto

Poste Italiane

This digital initiative for Poste Mobile, a subsidiary of Italy’s national postal service entering the competitive telecommunications market, demonstrated how established institutional brands can successfully launch into new technology sectors. The comprehensive digital platform created a distinctive product identity while leveraging the trusted Poste Italiane heritage, balancing innovation with familiarity. The project showcased how thoughtful … Leggi tutto

Wommy

A comprehensive brand development initiative that transformed street food vending into an innovative franchise system. From initial concept to market launch, this project reimagined the traditional hot dog cart as a distinctive branded experience built on the iconic Piaggio Ape platform, creating a nationwide fleet of mobile vendors with a playful identity that balanced practical … Leggi tutto

INPS

This landmark redesign for Italy’s national social security institution exemplified the transformative power of strategic design in government digital services. The comprehensive approach reorganized hundreds of complex services into user-centered journeys, replacing bureaucratic structures with intuitive pathways guided by a sophisticated virtual assistant. The project established new benchmarks for public sector digital transformation in Italy … Leggi tutto

aeterna water

A comprehensive brand development and marketing strategy for an innovative American startup that reimagined water delivery systems. This two-year leadership role transformed a commodity offering into a technology-enabled experience, creating meaningful differentiation through sustainability positioning and the groundbreaking CUP digital platform that integrated inventory management, customer extranet, and analytics.